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The novelist Edward Docx writes that we are moving into a new Age of Authenticism shaped by three core ideas: specificity, values and authenticity.

“This is evident in a growing desire for authenticity all around us. We can see it in the specificity of the local food movement or…we can hear it in the use of the word “legend” as applied to anyone who has actually achieved something in the real world. (The elevation of real life to myth!) We can recognise it in advertising campaigns such as for Jack Daniel’s, which ache to portray not rebellion but authenticity. We can identify it in the way brands are trying to hold on to, or take up, an interest in ethics, or in a particular ethos…Values are important once more: the values that the artist puts into the making of an object as well as the values that the consumer takes out of the object.”

The desire for a meaning to make sense of the complexity of modern living is an urgent one. Which is basically a need to become more authentic. This means validating our own values, acting honorably in upholding them and doing so through a life lived in tolerance and harmony within the community of people who share our earthly space.

Read his article in Prospect Magazine here Age of Authenticism

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